Often I find that when asking Gareth for feedback and getting criticism it feels a bit like this:
Me: Do you like my newborn baby?
Gareth: No, your newborn baby is very ugly.
On the flip side, this is what he is having to deal with:
Me: Do you like this idea?
Gareth: Oh that's great. One thing though, maybe make that bit there bigger to emphasise it more.
Me: Seriously, I hate you, don't ever tell me what to do again.
With this card, I had finished it, shown it to Gareth and he suggested that the guy would look good with a tan line. I think I may have said it would be too hard (any excuse!) knowing fine well it was a very good idea. I went back and changed it and he was right, it really did help make the card a lot better. As for the wording on the card, I spent a lot of time brainstorming ideas, writing down anything that came into my head.
So that is a little insight into the creative processes at Able and Game. Anna has a lot of ugly newborns and Gareth gets to deal with a petulant teenager. This guy is available to Etsy, perfect for the wet and wild person in your life.